The Interactive Advertising Bureau, the association which represents 90% of the interactive advertising industry, raised publish a White Paper could consult any professional interested in all aspects of email marketing .
This project is part of the objectives of this association is to foster and promote the development of advertising and interactive marketing.
Through the Working Group Email Marketing IAB Spain, it was possible to prepare a White Paper, which aims to establish itself as a consultation document. In it, the reader will find a description of all aspects related to email marketing , in order to clarify aspects are still confused by the advertising companies and therefore are not using this tool as useful for their advertising campaigns.
The White Paper on Email Marketing
Reproduced from Elplog